Online Street Casting is a fresh, modern approach to finding talent through social media and online platforms, spotlighting real, authentic individuals.
Unlike traditional casting, where talent agencies scout people in person, online street casting connects with people online who have a unique look, personality, or lifestyle that naturally resonates with a brand or project.
We’ve proudly worked with brands like Property24, Dove, Virgin Active, Intersport and Delta Airlines to bring authentic talent to their campaigns.
How It Works:
- Talent Search on Social Media
We explore platforms like Instagram and Facebook, using targeted hashtags, locations, keywords, and even paid ads. We’re looking for real people—not just professional models—with an authentic and relatable presence. - Engagement and Outreach
When we identify people who meet the project’s criteria, we reach out directly via email or WhatsApp. This could be for anything from a photo shoot to a commercial or a larger campaign. - Authenticity and Diversity
Online Street Casting focuses on finding individuals who bring authenticity and diversity to each project, showcasing real-life personalities and demographics. This approach appeals to brands that want to connect with audiences in a genuine, relatable way. - Cost-Effective
Castings are done via self-tape auditions only. Online Street Casting can be more budget-friendly than traditional methods. It provides access to a broader talent pool without geographical restrictions, making it easier to find unique individuals, couples, friends, or families that align with the brand’s message and audience.
Ultimately, online street casting is about discovering unique and real talent that enables brands to create fresh, relatable, authentic and diverse representations.
